Tourism and Travel

To be successful in attracting events tourism, there is a need for the destination to develop and maintain up to standard infrastructure .To remain competitive the study recommends that: tourism marketers should harmonize the communication mix and embrace wholesomely the use of new technologies especially the use of social media together with exhibition events marketing to promote the tourism industry. Parichit Foundation exhibition events can be used to create additional tourism demand, increase visitor numbers, and stimulate travel for lots of people. It can also create country’s tourism brand awareness and as means to advertise a country’s tourism offering.